Dont be so quick to look for a winner? Not everything has a winner and a looser. Who won the battle over cell phone service? Who won the battle over basic news channels? Who won the battle over long distance carrier? Who won the battle of Coke vs Pepsi? Sometimes its nice to break things down to black and white, winners and loosers, but its not always practical. There might be a service that you like more, or is slightly more popular, but it wont be the only game in town. Did anyone win the search battle? or how about in homepage/portal pages? No, some are more practical for some people. But there will still be a few around.